Seven compelling reasons to make the 10/40 region of the world our prayer and ministry focus:

The first and most fundamental reason why committed Christians must focus on The 10/40 Window is because of the biblical and historical significance of this area. Indeed, the Bible begins with the account of Adam and Eve placed by God in the heart of what is now The 10/40 Window. God's plan, expressed in Genesis 1:26, was that mankind should have dominion over the earth, subduing it fully. However, Adam and Eve sinned against God and forfeited their right to rule. Man's sinful behavior increased until God intervened and judged the earth with a cataclysmic flood. Then came man's futile attempt to establish new dominion in the building of the great Tower of Babel. That effort, which also occurred in the heart of The 10/40 Window, was an open defiance against God. Once again, God reached forth His hand in judgment. The result was the introduction of different languages, the scattering of earth's people, and the formation of nations.

The second reason why committed Christians should focus on The 10/40 Window is because it is home to the majority of the world's unevangelized people. The "unevangelized" are people who have a minimal knowledge of the gospel, but have no valid opportunity to respond to it. While it constitutes only one-third of earth's total land area, nearly two-thirds of the world's people reside in The 10/40 Window. With a population nearing four billion, The 10/40 Window includes 59 countries, both sovereign states and non-sovereign dependencies. Those countries with the majority of their landmass lying within the boundaries of The 10/40 Window are included. Of the world's 50 least evangelized countries, 37 are within The 10/40 Window. Yet those 37 countries comprise 97% of the total population of the 50 least evangelized countries! Such a fact leaves no doubt that our challenge in reaching the unreached must center on the core -- The 10/40 Window.

A third reason we must focus on The 10/40 Window is evident in the fact that it contains three of the world's dominant religious blocs. The majority of those enslaved by Islam, Hinduism, and Buddhism live within The 10/40 Window. From its center in The 10/40 Window, Islam is reaching out energetically to all parts of the globe; in similar strategy, we must penetrate the heart of Islam with the liberating truth of the gospel. We must do all in our power to show Muslims that the highest prophet described in the Koran is not Mohammed, but Jesus Christ. And that He is not only the greatest prophet, but also the Son of God Himself who died and resurrected in order that millions of Muslims may be saved.

A fourth reason we must focus on The 10/40 Window is because the poor are there. Of the poorest of the poor, more than eight out of ten live in The 10/40 Window. On average, they exist on less than $500 per person per year. Although 2.4 billion of these people live within The 10/40 Window, only 8% of all missionaries work among them.  Committed Christians cannot ignore the reality that there is a remarkable overlap between the poorest countries of the world and those that are least evangelized.

The fifth reason we must address our concerns on The 10/40 Window is because it contains the largest spiritually bankrupt ethnolinguistic megapeoples (over one million). In fact, over 90% of the individuals in these people groups live in The 10/40 Window.

The sixth major reason we must focus on The 10/40 Window is because it contains the overwhelming majority of the world's least evangelized megacities -- that is those with a population of more than one million. Of the top 50 cities on this list, all 50 are in The 10/40 Window! That fact alone underscores the need for prioritizing our efforts to reach each of these great metroplexes with Christ's love and truth.

Reason number seven for focusing on The 10/40 Window is that it includes numerous strongholds of Satan. The billions of people who live in The 10/40 Window have suffered not only the ravages of poverty and disease, they have also been kept from the transforming power of the gospel. They are poignant examples of the truth expressed in 2 Corinthians 4:4, which states, "The god of this age has blinded the minds of unbelievers, so that they cannot see the light of the gospel of the glory of Christ, who is the image of God."

Of course, this calls for some of us to reevaluate priorities. We must find the most innovative ways to reach the billions of people within The 10/40 Window with the love and truth of Jesus Christ. We must mobilize for a massive prayer focus on The 10/40 Window with the body of Christ worldwide. However, it must be clearly understood that concentration on The 10/40 Window does not mean a curtailing of Christ's work going on elsewhere around the globe. Missionary endeavors in evangelism, training, relief, development, church planting, and mobilization for cross-cultural missions should go on unhindered.

This article was written by Luis Bush, International Director of the AD  2000 & Beyond Movement.

"God is not content to establish a handful of struggling churches among the nations. He is preparing and empowering His Church to carry the seeds of revival to the ends of the earth."
- David Smithers
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